Beyond the Map: Is the market moving faster than organizations can absorb the change?

Customer insight has never been easier to produce, and AI is making it cheaper still. Whether it changes a decision is another matter. In this opening keynote, Bill Staikos and Jochem van der Veer ask whether the market is moving faster than organizations can absorb the change, and answer with one idea: an insight is worth what it does for the business. Come ready to rethink what your insight is for.