Lauren Pleydell-Pearce

Lauren Pleydell-Pearce is Chief Creative Officer at PwC, where she works to understand how people think, feel and behave, then uses that understanding to help organisations make better decisions about people, and people make better decisions about organisations.

Over more than 20 years, that curiosity has taken her into some wonderfully different problems: building digital banks people rely on every day, designing autonomous car parks, reimagining customer service across 26 countries, and untangling tens of thousands of customer signals to make sense of one of Britain’s most complex services.

A designer and creative problem-solver at heart, Lauren has a particular fondness for the messy problems that refuse to fit neatly into one discipline. She believes intelligence and imagination are most powerful together: understanding what is, imagining what could be, then doing the considerably harder work of making it real in ways that people feel, remember and tell others about.

Outside the day job, Lauren chairs PwC UK’s Women’s Network, has served as a D&AD Jury President and Shift Sponsor, and proudly supports Who’s Your Momma and the next generation of creative talent.